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Digital & Social Media Coordinator

With the growing importance of social media and a strong online presence in reaching our target audience. The candidate who takes on the role will be expected to come onboard, learn about the industry, and develop a cohesive digital strategy across SEM, SEO, Social Media and Digital Display. With an added emphasis on eCommerce, the candidate needs experience both in direct response advertising and branding campaigns. Creating content is a key facet of the position with an emphasis on writing skills and graphic design skills. This position requires the incumbent to be flexible and adaptable to the changes that rapidly affect this position.
Requirements:
Experience managing social media campaigns
Relevant marketing experience
Digital advertising experience (versed in SEM and display advertising)
College degree in Marketing, Communications, or Journalism preferred but college degree with relevant work experience accepted.
Organized and efficient
Self-starter, who is motivated
Able to stick to a plan and schedule
Familiarity with graphic design software
Experience with content creation tools/editors to post professional looking content
Ability to write creatively and professionally
Problem solving skills
Outgoing personality, able to positively and professionally interact and communicate with fellow co-workers, vendors and customers.
Ability to be analytical and make strong decisions
Ability to provide analytics and measurements on effectiveness of various digital and social media campaigns.
Responsibilities:
Build and maintain social media strategy
Gather and create content for all social channels



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